This article is aiming at giving you a holistic view on how to compare these two leading Video Cloud vendors (Lifesize Vs Zoom), it is especially useful when you are in the decision making to go which Video Cloud platform. The following information, based on publicly available information, covers both technical and business aspects related to both vendors.
1. Pricing model
Lifesize offers both software-only pricing plans as well as plans that bundle software and meeting room hardware for customers whom are looking for a tightly-integrated conference room plus cloud conferencing service experience. It is a very straight forward pricing model which you can easily manage the total expense. Unlike Lifesize, Zoom is offering a rather complicated pricing structure, everything seems to be an add-on or an extra with Zoom. At the basic level, if you don’t have any add-ons or something extra, it would be fine. If you need more add-ons, such as Webinar, PSTN audio conferencing etc. be carefully to plan ahead for your budget. In addition, Zoom Rooms kits (PC, Web Cam, Microphone, Speakers etc.) are assembled from a variety of consumer-grade devices from multiple vendors all requiring varying amounts of maintenance and updates to keep them connected to the Zoom Cloud platform, therefore, IT manager will consume considerably time efforts to manage the implementation of Zoom with all associated devices connected.
Security is too often an afterthought in video communication. While the user experience is undeniably important, it means absolutely nothing if customers can’t trust that their critical business communications and sensitive data are protected in the most responsible, secure ways possible. The Zoom exploit method reported 9 July 2019 further reinforces the company’s practice of sacrificing security for convenience, made worse by its indefensibly unsatisfactory response and the fact that it still does not encrypt video calls by default for the vast majority of its customers, In stark contrast, Lifesize remains committed to building our service atop secure open standards like WebRTC, ensuring enterprise-grade security controls are turned on by default, and conducting business on a foundation of transparency and trust with our customers.” – Craig Malloy, CEO, Lifesize
3. Product Strategy
To achieve the best customer satisfaction and user friendliness of video communication, you need get total control on what customer will touch when doing video communication. Therefore, camera, conference station, software interface of Video communication etc. need to be tightly integrated with each other in order to provide the best customer experience. Lifesize is adopting this product strategy (manufacturing both hardware and software) to deliver the best customer experience for video communication. Instead, Zoom is a very powerful marketing company who build an ecosystem among technology partners to maximize the customer reaches, therefore, Zoom is just focusing on software development to deliver webinar, video Conferencing, meeting room, phone system and Business IM, however, Zoom require 3rd party hardware partner to complete the entire solution, this product strategy certainly will motivate more partners to promote Zoom in the market place.